Publication List – BA ISAGO University

Academic Publications in peer-reviewed (referred) Journals

PROF. DOUGLAS CHIGUVI

1. Chiguvi, D., Tadu, R., Mugwati, M. and Jagadeesh, D., 2025. Enhancing Customer Experience and Its Impact on Customer Loyalty: Aligning Banking Sector Practices with Sustainable Development Goals (SDGS). Journal of Lifestyle and SDGs Review, 5(2), pp.e03771-e03771.

2. Chiguvi, D., Tadu, R. and Mugwati, M., 2025. Customer Experience Management in the Banking Sector and Its Relation to the SDGs. Journal of Lifestyle and SDGs Review, 5(2), pp.e03772-e03772.

3. Chiguvi, D. and Sepepe, T. (2024). The Impact of Promotional Pricing on Customer Brand Switching and Customer Loyalty in the Telecommunication Sector in Botswana. Expert Journal of Marketing. Vol.12. No.2, pp. 59 – 69.

4. Gabasiane, A. and Chiguvi, D. (2023). Factors and Challenges affecting the tourism sector. An in-depth analysis of Botswana’s Tourism. Expert Journal of Marketing. Vol.11. No.2, pp. 118- 135.

5. Chiguvi, D. and Bakani, K. (2023). Exploring the effects of remote work on employee productivity in Botswana amidst the COVID-19 Pandemic. International Journal of Research in Business & Social Science. Vol.12. No.6, pp. 101- 117.

6. Chiguvi, D. Bakani, K and Kalayakgosi, S. (2023). The Impact of Covid-19 on Employees' Work-Life Balance: A Case Study of Botswana Unified Revenue. International Journal of Research in Business & Social Science. Vol.12. No.6, pp. 118-133.

7. Chiguvi, D. Bakani, K and Sepepe, T. (2023). Examining the effects of remote work arrangements implemented during the COVID-19 pandemic on the overall wellness of employees at Botswana Unified Revenue Services (BURS). International Journal of Research in Business & Social Science. Vol.12. No.6, pp. 367- 379.

8. Chiguvi, D. and Sepepe, T. (2023). An Assessment of Customer Perceptions towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business. Journal of Emerging Trends in Marketing and Management. Vol.1. No.2, pp. 46- 55.

9. Chiguvi, D. and Sepepe, T. (2023). Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid19 Pandemic in Botswana. International Journal of Research in Business & Social Science. Vol.12. No.2, pp. 40- 53.

10. Chiguvi, D. (2023). The effect of visioning on digital transformation in the insurance industry. International Journal of Research in Business & Social Science. Vol.12. No.2, pp. 23- 29.

11. Chiguvi, D. (2023). Analysis of the effectiveness of e-customer service platforms on customer satisfaction at ABSA, Botswana. International Journal of Research in Business & Social Science. Vol.12. No.1, pp. 57- 71.

12. Chiguvi, D. (2023). The nexus between customer service platforms (SMS) and customer satisfaction in the retail clothing stores. International Journal of Research in Business & Social Science. Vol.12. No.1, pp. 14 - 21.

13. Chiguvi, D., Zaranyika, T., Marozwa, M. and Zhou, U. (2023). Assessment of the effect of resource allocation on digital transformation in the Zimbabwean life insurance industry. International Journal of Research in Business & Social Science. Vol.12. No.1, pp. 174 – 178.

14. Chiguvi, D. (2022). The nexus between brand consciousness and psychological
antecedents of consumers’ decision-making styles. International Journal of Research in Business & Social Science. Vol.11. No.10, pp. 46 - 54.

15. Chiguvi, D. (2022). A critical psychometrical analysis of customer relationship
management practices in the Local Government Authorities in SADC. International Journal of Research in Business & Social Science. Vol.11. No.9, pp. 416 - 428.

16. Chiguvi, D. (2022). Attaining sustainable competitive advantage through product differentiation in the tertiary education institutions of Botswana. International Journal of Development and Sustainability. Vol.11. No.5, pp. 166 -183.

17. Chiguvi, D. (2022). Customer relationship management framework model for the local government authorities. International Journal of Research in Business & Social Science. Vol.11. No.10, pp.103 - 115.

18. Chiguvi, D. (2022). Effectiveness of traditional and digital advertising platforms for the marketing of tourism. International Journal of Research in Business & Social Science. Vol.11. No.10, pp.1-12

19. Chiguvi, D. (2022). The impact of urbanization on housing shortages in Gaborone,
Botswana. International Journal of Research in Business & Social Science. Vol.11. No.10, pp. 423- 429.

20. Chiguvi, D. (2022). The Challenges Faced by Management in Managing Employee Resistance to Change in the Mining Sector. International Journal of Development and Sustainability. Vol.11. No.6, pp. 202 -209.

21. Chiguvi, D. (2022). The Effects of Employee Resistance to Change in the Mining Sector in Zimbabwe. Journal of Tianjin University Science and Technology. (Paper accepted awaiting payment)

22. Chiguvi, D. (2022). Factors influencing employees’ resistance to change in the mining sector in Zimbabwe. International Journal of Development and Sustainability. Vol.11. No.8, pp. 267 -284.

23. Chiguvi, D., & Kgathi-Thite, D., (2022). Analysis of the causes of urban sprawl and dwelling transformation in urban cities in Botswana. Journal of Legal, Ethical and Regulatory Issues, 25(S6), pp. 1-13

24. Chiguvi, D. (2022). Analysis of the positive and negative Effects of Urban Sprawl and Dwelling Transformation in Urban Cities: Case Study of Tati Siding Village in Botswana. Journal of Legal, Ethical and Regulatory Issues, Vol. 20 (6), pp. 1-10.

25. Chiguvi, D. (2021). Determinants of CRM Strategy Success in the local government authorities in Zimbabwe. Academy of Strategic Management Journal, Vol. 20 (6), pp.1-10.

26. Chiguvi, D. and Musasa, T. (2021). Influence of Psychological Antecedents of Consumer Decision-Making Styles on Millennial Consumer’s Innovativeness in Botswana. Eurasian Journal of Business and Management, Vol. 9(1), pp. 1-13.

27. Chiguvi, D. (2020). The influence of after sales services on marketing performance in the retail sector in Botswana. Dutch Journal of Finance and Management. Vol. 4 (1): pp. 1-8.

28. Chiguvi, D. and Guruwo, P. and Tadu, R. (2020). Brand Equity influence on the adoption of Professional learning courses. A case of BA ISAGO University. Dutch Journal of Finance and Management. Dutch Journal of Finance and Management. Vol. 4 (2): pp. em0064.

29. Chiguvi, D. and Tadu, T. (2020). Image differentiation for competitive advantage in the Private Tertiary Education institutions in Botswana. Dutch Journal of Finance and Management. Vol. 4 (1): pp. em0063.

30. Chiguvi, D. Tadu, R., Khumalo, S. and Mahambo, C. (2020). Personnel differentiation for competitive advantage in the Private Tertiary Education institutions in Botswana. International Journal of Marketing Studies. Vol. 12 (1), pp. 23 -29.

DR PAUL T. GURUWO

1. Guruwo, P. T., & Saruchera, F., (2024). Integrating entrepreneurial marketing orientation (EMO) dimensions to enhance youth entrepreneurship performance within entrepreneurial ecosystems. Submitted to Journal of Research in Marketing and Entrepreneurship 08 June 2024

2. Chiguvi, D., Guruwo, P. T., & Tadu, R., (2020). Brand equity influence on the adoption of professional learning courses: A case of BA ISAGO University. Dutch Journal of Finance and Management, 4(2), em0064. https://doi.org/10.29333/djfm/8423

3. Guruwo, P. T., (2018). Evaluating factors affecting supply of short-term insurance in Botswana. European Journal of Business and Management (EJBM), ISSN 2222-1905 (Paper) ISSN 2222-2839. (Online) 10 (18), 82-90. https://www.researchgate.net/publication/331857820

4. Guruwo, P. T., (2018). Challenges faced by youth when acquiring real estate properties in Africa. A Botswana perspective. European Journal of Business and Management (EJBM), ISSN (Paper) 2222-1905 ISSN (Online) 2222-2839, 10 (18), 74-81. https://www.researchgate.net/publication/331851715

5. Guruwo, P. T., & Samuel, S., (2018). Evaluating problems encountered by small and medium-sized enterprises (SMEs) in accessing financial support from commercial banks in Botswana. International Journal of Innovative Research and Development (IJIRD), ISSN (Paper) 2278–1697 ISSN (Online) 2222-2847, 7 (6), 90-97. https://core.ac.uk/download/pdf/234628454.pdf

6. Guruwo, P. T., & Munjeyi, J., (2018). Corporate governance, a key driver to firm performance in Masvingo Zimbabwe: is it true? Researchjournali’s Journal of Management (RJM), ISSN 2347-8217, 6 (5), 1-12. https://www.researchgate.net/publication/331857830

7. Guruwo, P. T., & Munjeyi, J., (2018). Corporate Governance issues in SMEs and their impact on financial performance: Evidence from Manicaland. Reseachjournali’s Journal of Entrepreneurship (RJE), ISSN 2349-5383, 6 (3) 1-9. http://www.researchjournali.com/view.php?id=4415

8. Guruwo, P. T., (2018). Lack of full market potential exploitation by SMMEs in Botswana. European Journal of Business and Management (EJBM), ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) 10 (20) 108-112. https://core.ac.uk/download/pdf/234628482.pdf

9. Guruwo, P. T., & Guruwo, M., (2018). Responsibility accounting (RA) as a tool to enhance cost control. A position paper of retail outlets in Zimbabwe. Research Journal of Finance and Accounting (RJFA), ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) 9 (14), 145-150. https://core.ac.uk/download/pdf/234632415.pdf

10. Guruwo, P. T., (2018). Application of “Ricardian Rivalry Actions” (RRA) to the Zimbabwean Business Industry. European Journal of Business and Management (EJBM). ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) 10, (21), 147-151. https://www.researchgate.net/publication/331857082

11. Guruwo, P. T., Chiguvi, D., & Guruwo, J., (2017). The effectiveness of strategy implementation on organizational performance: A case study of the clothing retail outlets in Zimbabwe. European Journal of Business and Management (EJBM), ISSN 2222-1905 (Paper) ISSN 2222-2839, (Online) 9(9), 55-67. https://core.ac.uk/reader/234627790

12. Chiguvi, D., & Guruwo, P. T., (2017). Impact of customer satisfaction on customer loyalty in the banking sector. International Journal of Science, Engineering & Research (IJSER), ISSN 2347-3878, Paper: IJSER 151173, (Online) 5 (2), 55-63. https://www.researchgate.net/publication/324601595

13. Chiguvi, D., Nyoni, S., Mahambo C., & Guruwo, P.T., (2017). The impact of employee satisfaction on company image at Chicken Inn outlets in Bulawayo, Zimbabwe. International Journal of Innovative Research and Development (IJIRD, ISSN 2278–0211 (Online) 6(4), 11-10-15. https://www.semanticscholar.org/search?

14. Chiguvi, D., Nyoni, S., & Guruwo, P.T., (2017). The impact of employee satisfaction on service technical quality at Chicken Xpress outlets in Gaborone, Botswana. International Journal of Innovative Research and Development (IJIRD) ISSN 2278–0211, 6(4), 6-9.. https://www.semanticscholar.org/search?

15. Guruwo, P. T., & Samuel, S. (2019). The adoption of green building design for sustainable development in emerging markets. A Botswana perspective. 3rd International Research Conference, themed Climate change and the built environment, BA ISAGO Conference Center, Gaborone, Botswana. ISBN No. 978-99968-411-3-2